Mardi Gras is just around the corner. The traditional Christian holiday will fall on Tuesday, February 21 this year. It is a celebration in many countries around the world. In many areas, Mardi Gras has evolved into a week-long celebration.
Are You Ready to Host the Upcoming Mardi Gras?
No matter what plans you have, you will need Mardi Gras flyers to attract people to your celebrations. The old concept of flyers might not be in trend today. However, they have also evolved in this age of digitization. Businesses started to focus on exclusively digital strategies with digital flyers. They still consider flyers an effective way to get the word out about your event or business.
The design is probably the first thing that comes to your mind when we talk about flyers. The digital age today requires your flier to stand out from the crowd. Thus, today we will advise you on how to design a Mardi Gras flier to grab people’s attention.
Focus on One key Message
Flyers are a form of communication. However, all your messages may become unnoticeable if you communicate too much with one flier. Focus on one message per flier. If you have more than one event for the Mardi Gras, consider designing different flyers for each one of them. The less you communicate through a single flier, the easier your message will get across.
Make sure Your Flier Design is On-Brand
Mardi Gras is just one occasion. There are several other occasions in a year that may be relevant to your business. When it comes to building brand recognition, consistency is the key. While you use flyers on Mardi Gras, it is important to keep your design on-brand. Make sure to include your branding elements such as logo, fonts, and color palette when designing your Mardi Gras flyer. Keeping your flyers on-brand will allow the audience to easily recognize you. This will not only bring back old customers but will also help you build your brand image.
Pay Attention to Your Visual Hierarchy
You cannot just throw all the information on a page and hope your flyers will be effective. The way you set out elements on your flier design will guide your audience into what is important. The more prominent your design element is, the more likely it is for your audience to pay attention.
When it comes to visual hierarchy, there is no need to reinvent the wheel. Using a template will not only save you time and energy, but it will make sure that all the components are in the correct place. PosterMyWall is highly recommended for designing Mardi Gras flyers online. With the help of templates and easy-to-use design tools, it will ensure your Mardi Gras flier is a complete slam dunk.
Include a Clear Call-to-Action
Successful flyers are the ones that bring results. But you will never get results if you do not tell the audience what you expect from them. If you want people to do something – whether to attend your event or come into your restaurant, you need to tell them. A clear call-to-action in your flier design will maximize its effectiveness. Once you ask people what you want, your flyer design will drive the results you are looking for.
Design Your Flier with Your Audience in Mind
You need to think about your audience if you want your Mardi Gras flier design to be successful. The flier that will drive results with teenagers will be completely different from the flyer that will make an impact on retirees. The point is to have a clear idea about your audience. Then, keep that audience in mind and design your flier. The more relevant your design is to your audience, the more results it will drive for you.
Look for Ways to Reuse Your Flier
Obviously, the final design is going to be your flier. But do not finish there! There are lots of different ways you can reuse your flier design. It can be a social media post, a pop-up on your website, or a digital image sent for email marketing. Flyers are a great way to make a connection with your audience. Nevertheless, if you can find a way to fit them into your digital strategies, you can double their impact.
Flyers can be arguably classified as the most ideal graphic design medium of all time. An effective flier design has a pleasant combination of clear messaging, impressive design, and flawless finish. To avoid dull elements, think about what you would prefer as a receiver.
The celebration of Mardi Gras is widespread, and there is no chance you want to miss it. Your audience may already be receiving flyers. Thus, you will have to come up with a unique yet impressive design. Follow the above-mentioned tips, design something that stands out from the crowd, and create a practical and memorable flier for your business.